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Guide

Buyer’s agent or estate agent: what is the difference, and who pays what?

An estate agent sells a property for its owner. A buyer’s agent, or buyer’s agent in France, searches for, checks and negotiates a property for its buyer. This guide compares the two trades criterion by criterion and calculates, on an illustrative case, what a purchase costs when both are involved.

The carved façade of a mansion in the centre of Aix-en-Provence
Provence - Aix-en-Provence - A mansion in the centre

By Jean Mascla, founder of Home Select Updated · 18 min read

What is the difference between a buyer’s agent and an estate agent?

The difference lies in the mandate: an estate agent is mandated by the seller to sell their property, a buyer’s agent by the buyer to find, check and negotiate theirs. Same law, same professional card; opposite client, therefore opposite loyalty.

The sales mandate binds the agent to the owner: to sell the property at the price and on the terms agreed with them. The search mandate binds the finder to the buyer: to look for the property that meets a written brief, within a defined budget, then negotiate it at the right price. One is paid for a completed sale, the other for a successful purchase.

The same legal framework

Agents and finders both practise under the Loi Hoguet (law no. 70-9 of 2 January 1970) and its decree of 20 July 1972: a carte T professional card, issued by the chamber of commerce and industry (CCI) since 2015, professional liability insurance, a prior written mandate, every mandate entered in the mandate register, and no money collected before the transaction is concluded. Both answer to the same code of conduct, set by decree no. 2015-1090 of 28 August 2015.

A buyer’s agent is therefore neither an informal adviser nor a category apart, but a transaction professional who has chosen a side. The definition of a buyer’s agent describes the trade in detail, the guide to the property search mandate the contract that binds it.

Who represents whom, and why is it decisive in a negotiation?

In a negotiation, the agent speaks for the seller and the finder for the buyer: each holds information that they share only with their own client. That asymmetry weighs on the final price: a buyer negotiating alone does so against a professional who knows the seller’s file.

Anyone acting under a mandate acts on behalf of the person who gave it: that is the very definition of a mandate. The seller’s agent often knows the owner’s timetable, their floor price, the offers received and the reasons for the sale, and has no duty to share any of it with you; what the agent does owe you is accurate and fair information about the property. The agent is not against you: they work for the seller, and for the sale to complete.

What a negotiator on your side changes in practice

  • Your ceiling stays confidential: the offer starts from the actual sales in the area, not from your maximum budget.
  • The price is negotiated against comparables: the sales recorded in the DVF register, address by address, and the real condition of the property.
  • Terms are negotiated as much as price: signing date, conditions precedent, date of vacant possession, works already voted by the co-owners.
  • Defects become arguments: a diagnostic report or the minutes of a general meeting of co-owners carries more weight than an impression from a viewing.
  • The seller receives a file, not an intention: financing in place, a written and reasoned offer.

Buyer’s agent vs estate agent: the comparison in twelve criteria

Twelve criteria, one cause: the client, from whom everything else follows. The table sets an agent holding a sales mandate against a finder holding a search mandate.

Buyer’s agent and estate agent: standard practice in France, with the terms and figures in force in 2026.
CriterionEstate agentBuyer’s agent (Home Select)
ClientThe seller, owner of the propertyThe buyer
MandateSales mandate, in writing, entered in the mandate registerSearch mandate, in writing, entered in the mandate register
Legal frameworkLoi Hoguet, carte T professional card, code of conductThe same
RemunerationCommission set in the mandate, according to the agency’s displayed scaleFees set in the mandate: 2.5% incl. VAT (minimum €10,000 incl. VAT), or 1.5% incl. VAT in Confidential (€2m and above), plus 10% of the negotiated reduction
Who paysThe party the mandate names, seller or buyer; either way, the money comes from the buyerThe buyer, on a separate invoice
Basis of calculationA percentage of the sale price or a flat fee, according to the scaleThe net purchase price, excluding the agency commission
PaymentWhen the sale is concluded, never beforeAt the signing of the authentic deed, never before
Market coveredThe properties on the agency’s books, and those it shares with fellow agentsThe whole market: listings, agencies, private sellers, notaires (the public officers who draw up the deed), off-market properties; only off-market properties in Confidential
NegotiationFor the seller: the best price, and a sale that completesFor the buyer: price and terms, backed by actual sales
ViewingsShows its properties to every interested buyerShortlisting first: 3 viewings on average with Home Select
ChecksGathers the documents the seller must provide and owes you accurate informationAnalyses them for you: co-ownership, diagnostics, planning rules, works
After the saleIts assignment ends with the saleThrough to the deed and beyond: tradespeople, administrative formalities, settling in

One nuance prevents many misunderstandings: the title does not tell the whole story, the mandate does. An agency can sign a search mandate with a buyer, and a buyer’s agent who also took on sales mandates would, on those properties, be working for the seller.

Who pays what when you buy with a buyer’s agent?

When the property is sold by an agency, the buyer pays two professionals: the agency, through a commission included in what the buyer pays, and their buyer’s agent, through fees set in their own mandate. When the owner sells without an intermediary, only the finder’s fees come on top of the price.

The agency commission: freely set, displayed, always on your bill

Commission rates are freely set: each agency draws up its own scale and must display it in its offices and on its website. On average, the commission runs at around 4% of the sale price, a rough guide that each scale then adjusts. The sales mandate states who owes it: if the seller pays, it is taken out of the price; if the buyer pays, it is added to the net purchase price, and the listing must show the price both including and excluding the agency fee. Either way, it is the buyer who funds it.

This choice is not neutral for the acquisition costs (commonly called notary fees), which run at around 7 to 8% of the price on existing homes: depending on whether the mandate and the deed place the commission on the seller or on the buyer, it does or does not form part of the amount on which those costs are calculated. Your notaire works out the difference; the French notary fees calculator gives the order of magnitude of those costs.

The buyer’s agent’s fees: separate, and due on success

Home Select charges 2.5% incl. VAT of the net purchase price, the price actually paid to the seller excluding the agency commission, with a minimum of €10,000 incl. VAT, which applies to any net purchase price below €400,000. The Confidential offer, reserved for projects of €2m and above, is at 1.5% incl. VAT: €30,000 incl. VAT on a property bought at a net purchase price of €2,000,000. In both offers, 10% incl. VAT of the negotiated reduction is added, measured like the fees on the net purchase price: the difference between the asking price and the price paid. Nothing is due before the purchase, no advance and no file fee: the fees are paid at the signing of the authentic deed, on a separate invoice.

A worked example, in figures

Take an illustrative case: a house offered at €1,040,000 by an agency, including a 4% commission on the net purchase price. Home Select secures 6% off the asking price on average: the example assumes that rate, an average and not a promise. As the commission is proportional to the price, the net purchase price and the commission both fall by 6%.

Illustrative case, given as an example: commission, negotiation and price vary from one property to another.
ItemAmount
Asking price, commission included€1,040,000
Of which net purchase price, as asked€1,000,000
Net purchase price after a 6% negotiation€940,000
Agency commission, 4% of that price€37,600
Price paid, commission included€977,600
Buyer’s agent’s fees, 2.5% incl. VAT of the net purchase price€23,500
Share of the negotiation, 10% incl. VAT of the €60,000 obtained€6,000
Total outlay, excluding acquisition costs€1,007,100

Here the 6% represents €62,400 less on the price paid, commission included; once the fees are settled, the buyer pays out €32,900 less than the asking price. Read fairly, the calculation does not set 6% against zero: a buyer on their own negotiates too, and if they obtained around 3.2%, they would pay out the same total. In this case, then, the fees are covered as soon as the finder’s negotiation beats what you would have obtained alone by a little under three points; beyond that, the difference is yours. The fees page details the scale and a second example.

Does a buyer’s agent work with estate agents or against them?

With them: a buyer’s agent’s clients often buy properties for which an agency holds the sales mandate, and the agent gets what they are looking for, a committed, funded buyer able to complete. Each remains paid under the mandate that binds them.

Home Select draws on a network of 15,000 professional partners, agents, notaires and managing agents, who bring it at least 100 off-market properties a day; automated monitoring covers 1,700 listing sites in parallel. When a property is listed with an agency, the offer goes through the agent, who presents it to the seller and collects their commission as on any sale: Home Select asks for no share of it and receives nothing from the seller.

What each side gains

  • The agent: a mandated buyer with a defined budget and verified financing, who views only when there is a genuine match, then a written offer and a timetable that is kept.
  • The buyer: the properties on the books of the area’s agencies, not just one, previews when an agent flags a property before listing it, and a first screening made before they view.
  • The seller: a serious buyer, a reasoned negotiation rather than a random offer, and a sale prepared to go the distance.

This cooperation is not collusion: on any given property, the agent remains at the seller’s service and the finder at the buyer’s. Agents who wish to present properties to Home Select’s buyers contact Home Select’s team directly; sales concluded without advertising are described on the off-market page and in the guide to buying an off-market property.

The carved façade of a mansion in the centre of Aix-en-Provence

Provence - Aix-en-Provence - A mansion in the centre

Estate agent, independent agent, notaire, buyer’s agent: who does what?

Several professionals may be involved in a purchase, but usually only one is mandated by the buyer to search and negotiate on their behalf: the buyer’s agent. The estate agent, the independent agent (mandataire) and the negotiating notaire most often work under the seller’s mandate; the notaire who draws up the deed authenticates the sale for both parties.

The professionals involved in a property purchase, and who each one works for.
ProfessionalStatusMandated byWhat they do for the buyer
Estate agentHolder of the carte T professional cardThe seller, most oftenPresents the property, passes on offers, owes the buyer accurate information
Independent agent (mandataire immobilier)Independent commercial agent, authorised by a card holder, often a networkThe seller, most often; the mandate is signed in the card holder’s nameThe same role as the estate agent, on behalf of the card holder
Negotiating notaire (notaire négociateur)Public officer who also negotiates salesThe sellerPresents the property and negotiates for the seller; paid at a regulated rate
Notaire who draws up the deedPublic officerChosen by the parties; each may have its own, at no extra costChecks, authenticates and advises both parties
Buyer’s agentHolder of the carte T, or authorised by a holderThe buyerSearches, checks, negotiates and secures the purchase, for the buyer alone

The deciding question: who are you working for on this property?

Before discussing a property, ask whoever you are dealing with who appointed them, who pays them, how much and on what basis. A buyer’s agent replaces neither the notaire, nor the surveyor, nor the mortgage broker: it coordinates them. To judge a property-finding firm itself, the guide to choosing a buyer’s agent offers a complete grid.

Searching alone, buying through an agency or hiring a finder: what changes with each option?

Three ways of buying coexist, and they are often combined: searching alone through the listings, buying a property listed with an agency, or hiring a buyer’s agent who covers both, plus the hidden market. What separates them is less the price than who defends your interests and how much time you put in.

The three ways of buying, compared from the buyer’s point of view.
CriterionAloneThrough an agencyWith a buyer’s agent
Who defends your interestsYou yourselfNobody: the agency acts for the seller, who instructed itThe finder, for you alone, under the search mandate
Properties within reachThe published listingsThe agency’s stock and the listingsEvery listing, every agency and off-market properties
ViewingsAll of them, at the cost of your time and travelThose of the agency’s propertiesOnly shortlisted properties, after a pre-viewing
Checks before the offerUp to youThose the seller providesCo-ownership, diagnostics, planning, price set against DVF sales
NegotiationAlone, facing the seller and their agentLed by the seller’s agentLed for you, without revealing your ceiling
Cost to the buyerNo additional feeThe commission, included in the asking priceA success-only fee, on top of any agency commission

Searching alone suits the buyer who knows the target market, has time and lives locally; the agency, the buyer who has found their property in its window; the finder, the buyer who lacks one of these three conditions, as the next section explains.

When an estate agent is enough, and when a buyer’s agent is the better choice

An estate agent is enough when you know the market, can view quickly and the property you want sells often; a buyer’s agent is called for as soon as one of those three is missing.

When an estate agent is enough

  • You live locally and know the prices actually signed in the neighbourhood you are targeting.
  • You can view within the day when a property comes up, and give your weekends to the search.
  • The property you want is common on a deep market: Lyon recorded 7,260 home sales over the 12 months to end of June 2026, Bordeaux 4,751.
  • You can read a co-ownership file and diagnostics, and negotiate without revealing your ceiling.

When a buyer’s agent is called for

  • Distance: you are searching from Paris, another region or abroad, and every viewing costs a journey. Buying remotely calls for a different organisation, with video viewings and checks made on the documents.
  • Scarcity: on a narrow market, the right property rarely comes up. Saint-Jean-Cap-Ferrat recorded 56 home sales over the 12 months to end of June 2026, Cassis 124: one agency’s stock does not make a market there.
  • Prestige: at Cap Ferret, a tenth of house sales closed above €20,900/m², in Biarritz above €13,300/m². At that level, some sellers prefer discretion, from the villa in Saint-Tropez to the chalet in Megève; the guide to buying luxury property in France details the rules.
  • Time: a buyer searching alone makes 40 viewings or more, over 6 months and about 150 hours; Home Select brings the search down to 3 viewings, 45 days to an accepted offer and about 15 hours on average.
  • Complexity: works voted by the co-owners, an old house, planning rules, drainage, the Loi Littoral (coastal law) or the Loi Montagne (mountain law); all points to check before committing.

Sales volumes and deciles quoted: DVF / DGFiP via data.gouv.fr, October 2026 release, 12 months to end of June 2026.

How does Home Select work on the buyer’s side?

Founded in Paris in 2011, Home Select is a buyer’s agent in France that works for the buyer and for the buyer alone: never a sales mandate, no commission from the seller or from an agency, fees that are published and due on success. Home Select has guided more than 1,200 buyers this way, with a 4.8/5 rating on Google (140 reviews) and 96% of clients satisfied.

  1. The brief, written up after a first conversation by video call or phone; the search is launched within 24 hours.
  2. The hunt across every source: listings, agencies, the network, off-market properties and previews; first proposals within 48 hours of the mandate being signed.
  3. The pre-viewings: a commented video and an analysis sheet for every property shortlisted, with the price benchmarked against DVF sales, address by address.
  4. The offer and the negotiation, on price as on terms.
  5. Securing the preliminary sale agreement (compromis de vente): review, diagnostics, co-ownership, coordination of the notaire, the mortgage broker and the surveyors.
  6. Support through to the deed and afterwards: tradespeople, administrative formalities, settling in.

Outside Île-de-France, Home Select runs the search through its management and draws on its network of 15,000 partners: the search is conducted remotely, video viewings included, up to the decisive viewing; you travel only then, with viewings grouped into a single trip. The markets covered, from the Côte d’Azur to the Basque Country, from Provence to Normandy, are brought together on the areas page, and the city pages, such as those on the buyer’s agent in Aix-en-Provence or the buyer’s agent in La Rochelle, detail the local market.

Two offers, the same full service. The Exclusive offer, an exclusive search mandate, costs 2.5% incl. VAT of the net purchase price, minimum €10,000 incl. VAT, for every budget and across the whole market. The Confidential offer, a simple mandate reserved for projects of €2m and above, costs 1.5% incl. VAT, presents off-market properties only and leaves you free to search in parallel. On top of the fees, Home Select receives 10% of the negotiated reduction: it is also paid on what you save. The mandate lasts twelve months at most and can be terminated at any time on seven days’ notice. The method details each step, the fees each calculation.

Frequently asked questions

What is the difference between a buyer’s agent and an estate agent?

A buyer’s agent, or buyer’s agent in France, works for the buyer; an estate agent works for the seller. What tells them apart is the mandate that is signed, a search mandate for one, a sales mandate for the other. Both practise under the Loi Hoguet, the French law that regulates property professionals, with a carte T professional card; only the client changes, and with it the direction of the negotiation. Home Select, a buyer’s agent since 2011, never takes a sales mandate.

Who pays a buyer’s agent, and who pays an estate agent?

The buyer’s agent is paid by the buyer who appointed them, on a separate invoice. The estate agent is paid by whichever party the sales mandate names, but the commission remains included in what the buyer pays out. Home Select charges 2.5% incl. VAT of the net purchase price, minimum €10,000 incl. VAT, or 1.5% incl. VAT on the Confidential offer from €2m, settled at the authentic deed. On top of the fees, Home Select receives 10% of the negotiated reduction: it is also paid on what you save.

With a buyer’s agent, do you pay twice when the property is sold through an agency?

You pay two professionals, not the same service twice: the commission pays the agent who sells for the owner, the fees pay the finder who searches and negotiates for you. That cumulative cost is real. Home Select limits it through its calculation base, the net purchase price excluding the commission, and the negotiation can cover it. Home Select secures 6% off the asking price on average: an average and not a guarantee, to be compared with what a buyer negotiating alone would have obtained.

Can a buyer’s agent help me buy a property offered by an estate agent?

Yes, and it is common. The finder spots the property, checks it, then negotiates with the agent who holds the sales mandate; the agency collects its commission as on any sale. For the agent, it is a prepared, funded buyer; for you, access to the properties of the area’s agencies rather than those of a single one, with a negotiator on your side.

A buyer’s agent is paid a percentage: does that give it an incentive to make me pay more?

The incentive exists, but it is marginal, and at Home Select it now runs the other way: at 2.5%, €10,000 more on the net purchase price adds €250 in fees, while €10,000 less earns €1,000 through the 10% share of the negotiated reduction. A reduction thus earns Home Select four times what it costs it, while the agent faces the opposite mechanism at their own rate. What aligns the finder with you is first the mandate: they negotiate only for you and are paid only if you buy a property you have approved.

Is a mandataire immobilier (independent agent) a buyer’s agent?

Not by nature. A mandataire immobilier is an independent commercial agent, authorised by the holder of a professional card, often a network; most often they carry sales mandates and then work for the seller. What makes a buyer’s agent is not the status but the search mandate signed with the buyer. Always ask whoever you are dealing with who appointed them and who pays them.

Can an estate agent defend the buyer’s interests?

Not on a property for which they hold the sales mandate: there they negotiate for the seller who appointed them, while owing the buyer accurate and fair information. An agency can, however, sign a search mandate with a buyer: check then whether it holds the sales mandate on the properties it presents to you, and who pays it on each one. It is always the mandate that says who one is working for.

Is the same professional card required to be a buyer’s agent or an estate agent?

Yes. Both trades fall under the Loi Hoguet of 2 January 1970 and are practised under a carte T professional card issued by the CCI (the chamber of commerce and industry), or under the authorisation of a holder of that card: professional liability insurance, a prior written mandate, no money collected before the transaction is concluded. Covered by professional liability insurance with Suffren Assurances Associés and a member of the FCI (Fédération des Chasseurs Immobiliers), Home Select holds card no. CPI 7501 2018 000 028 939, issued by the CCI Paris Île-de-France.

Home Select’s fees are published, fixed and due on success: the scale for both offers and the calculation on the net purchase price fit on a single page.

See the fees

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