La Baule, Atlantic Coast
Atlantic Coast · Loire-Atlantique
At the head of a nine-kilometre bay of sand, La Baule keeps one of the richest stocks of Belle Époque and 1930s villas on the Atlantic coast: regional, Anglo-Norman and Basque styles, from La Baule-les-Pins to the former avenue Lajarrige. The resort lives all year, racecourse, tennis and golf included, three hours from Paris by direct TGV. Above all it is a villa market: restored houses or ones to renovate, garden ground floors, apartments carved out of the town-centre villas, all the way to Escoublac, the old borough once swallowed by the sand.
A property finder answers within one working day. A first confidential conversation, with no commitment.
Home Select since 2011 · 1,200+ buyers guided · 4.8/5 on Google (130+ reviews) · Paid 100% on success
Carte T professional licence · Professional liability insurance · FCI member
The essentials
Home Select is a property finder in La Baule, founded in 2011, searching for villas and apartments exclusively on behalf of the buyer, from La Baule-les-Pins to the borough of Escoublac. The firm opens access to off-market properties in a resort whose villa stock, among the richest of the Atlantic coast, is listed only in small numbers. Fees 100% on success: nothing is due before the purchase completes.
La Baule at a glance
01The market
In 2025, 634 sales were recorded in La Baule: enough to choose from, never enough for the finest addresses.
After +8% since 2021, the past year pauses (-3%): room to negotiate, no reason to worry.
Sales range from €3,900/m² to €10,400/m²: address and condition make the price.
La Baule is a market of villas more than of apartment blocks: the Belle Époque and 1930s stock, in regional, Anglo-Norman or Basque styles, ranks among the richest of the Atlantic coast, and it cannot grow. Whole houses, restored or to renovate, come up only in small numbers, fought over by a Parisian clientele three hours away by TGV. Many transactions are arranged between insiders, before any listing: on this stock, monitoring matters as much as budget.
The other face of the market is the divided villa: garden ground floors, upper floors in the houses of the centre, co-ownerships with sometimes very old rules of use. Service charges, voted façade works, fences and the private use of gardens are read before the offer, since value changes from one street to the next. Set back from the bay, Escoublac and the Bois d’Amour keep villas to renovate: the entry into the Baule market, for buyers who check the real walk to the sand.
| Year | Median | Sales counted |
|---|---|---|
| 2021 | €5,900/m² | 634 |
| 2022 | €6,500/m² | 532 |
| 2023 | €6,700/m² | 422 |
| 2024 | €6,600/m² | 392 |
| 2025 | €6,300/m² | 396 |
Median for apartments, year by year. A year without enough sales at the threshold is not published: the curve skips the year rather than inventing a point.
| Type | Median €/m² | Median surface | Median home price |
|---|---|---|---|
| 1 room | €6,500/m² | 26 m² | €169,000 |
| 2 rooms | €6,100/m² | 44 m² | €268,000 |
| 3 rooms | €6,500/m² | 65 m² | €423,000 |
| 4 rooms | €7,100/m² | 84 m² | €596,000 |
Median home price = median €/m² x median surface of the bracket (2025): an order of magnitude, not a valuation.
| Date | Type | Street | Area | Price | Price per sqm |
|---|---|---|---|---|---|
| Dec 2025 | Apartment | Allée des Cygnes | 109 m² | €72,000 | €700/m² |
| Dec 2025 | Apartment | Avenue Alfred Bruneau | 28 m² | €126,000 | €4,500/m² |
| Dec 2025 | Apartment | Avenue Lucien Guitry | 45 m² | €208,000 | €4,600/m² |
| Dec 2025 | Apartment | Avenue du Général de Gaulle | 80 m² | €284,000 | €3,600/m² |
| Dec 2025 | Apartment | Avenue Alfred Bruneau | 24 m² | €139,000 | €5,800/m² |
| Dec 2025 | Apartment | Avenue Louis Lajarrige | 47 m² | €270,000 | €5,700/m² |
| Dec 2025 | House | Avenue Adrienne Bolland | 126 m² | €510,000 | €4,000/m² |
| Dec 2025 | Apartment | Boulevard Darlu | 33 m² | €380,000 | €11,500/m² |
Real sales from the vintage, street name without the number. These are registry prices, not asking prices.
The city and its department: La Baule trades 50% above its department median (€4,200/m²), same vintage and same method.
Source: DVF / DGFiP via data.gouv.fr, April 2026 release, 2025 sales. Medians computed per transaction, published from 20 sales over the period. Market benchmarks, not an appraisal of your property. Updated: October 2026. The full survey, as open data
These prices are the registry’s. What your budget really buys in La Baule, address by address and condition included, is the first thing we tell you at the first conversation.
A property finder answers within one working day. A first confidential conversation, with no commitment.
02The neighbourhoods
From La Baule-les-Pins to the borough of Escoublac, four markets share one bay of nine kilometres of sand.
The original heart of the resort: Belle Époque and 1930s villas behind their fences, under the pines, minutes from the sand. Whole houses are rare here and often trade from network to network; some, divided up, offer garden ground floors, the use of a villa without the upkeep of a whole roof.
Around the shopping avenue, the former avenue Lajarrige, the centre holds the life of the resort: apartments carved out of the villas and the blocks, shops and the beach on foot, the train to Paris in three hours. Summer saturates and parking is settled before the offer; the co-ownerships call for careful reading.
To the west, towards Pornichet, the Océan district lines up more discreet villas and buildings, minutes from the beach and the centre. It is the Baule compromise: the bay without the bustle of the grande avenue, more readable values than on the seafront, and real year-round neighbourhood life.
Escoublac, the old borough swallowed by the sand, keeps its church and its village feel; the Bois d’Amour extends the district under the trees. This is the resort’s reserve: villas to renovate, larger gardens, the walk to the beach to be checked street by street. The way into La Baule, for those who accept the works.
Belle Époque and 1930s villas under the pines, minutes from the sand: the original setting of the resort, rare, to be kept for decades to come.
Apartments carved out of the villas and the blocks, shops and beach on foot: resort life every day of the year, with the train three hours from Paris.
The old borough and its wood: villas to renovate, larger gardens, the entry into the Baule market for those who accept works and check the walk to the sand.
Three buying profiles to place your own in La Baule. Orientation pointers, which your property finder refines with you at the brief.
Hesitating between two neighbourhoods in La Baule, or between an apartment and a house? A property finder visits for you and compares on the spot, before having you travel.
A property finder answers within one working day. A first confidential conversation, with no commitment.
03Living and buying
La Baule is lived along the grande avenue, the former avenue Lajarrige turned backbone of the resort: shops, tables, and the sand at the end of the streets. Nine kilometres of bay are walked or cycled, to Pornichet on one side; the morning belongs to the residents, the afternoon to the families, and the racecourse, the tennis and the golf pace the weekends of the whole year.
The town’s other face lies inland: Escoublac, its church and its past as a borough swallowed by the sand, the Bois d’Amour and its shaded paths. Ten minutes away, Guérande and the peninsula change the scenery, and Nantes stays within the hour. This double life, seaside resort and real town, keeps the shops open in February and the market alive all year.
Three projects, three markets
La Baule owes its rental market to a villa stock without equivalent on the Atlantic coast and to a three-hour TGV from Paris. Summer carries the short lets, and year-round demand exists in the centre. On the constraints side: villa co-ownerships are judged on their charges and voted works, and the 1930s fabric calls for heavy works, energy included, to be costed before offering.
A house in La Baule is lived from March to November thanks to the TGV: Paris is three hours away, weekends come together without planning. Summer saturates, but the late season gives the bay back to its owners. Running the house from afar is easily delegated: the resort lives all year, tradesmen work there off-season, and garden ground floors close and reopen without a story.
Settling in La Baule means choosing a town that lives twelve months a year: about sixteen thousand residents, the shops of the grande avenue, the racecourse, tennis, golf, and Guérande ten minutes away. Paris stays three hours away by TGV for the back-and-forth, Nantes and its airport one hour. Families turn holiday houses into main homes here, in the Pins, on the Océan side or around the centre.
04From abroad
The TGV links Paris in about three hours, which makes La Baule one of the most accessible great resorts of the Atlantic coast. Nantes airport is about an hour by road, and Guérande, the peninsula and its communes are ten minutes away. Pornichet extends the bay to the west; everything else plays out within the commune itself, crossed from Escoublac to the Pins in a few minutes.
La Baule remains first a French resort, carried by its Parisian clientele; the international presence is discreet but real, drawn by the bay and the ease of access. English is heard in summer along the grande avenue, notaries and property managers are used to foreign buyers, and Nantes, an hour away, provides the airport and its connections.
The high season runs from July to August, when the bay saturates and the grande avenue slows to a stroll; the market itself works mostly in spring, March to June, and at the return, in September and October, when Parisians come down to view in the calm. The late season remains the finest window: the bay empties, viewings stretch out, decisions are made without the pressure of summer.
Property finder in La Baule
Everything above, we read for you. Everything below, we do for you.
A property finder in La Baule works for the buyer, and the buyer alone: searching, viewing, checking and negotiating on your behalf. The six steps of the search, access to properties that never appear in listings, and our two offers are detailed below.
05The service
A buyer-side search mandate, a written method, fees due on success. Here is what you entrust to Home Select in La Baule.
They search on your behalf and for you alone, from the written brief to the checking of every document up to the final deed: the six steps are detailed below. Home Select works for the buyer, never for the seller.
A main home, a second home, a pied-à-terre or a buy-to-let investment in La Baule, whether you are on site or abroad: the search is run remotely, video viewings included, up to the decisive viewing.
Two offers, the same full service: the Exclusive offer, an exclusive mandate, 2.5% of the net purchase price, minimum €10,000 incl. VAT, at every budget; the Confidential offer, a simple mandate reserved for projects of €2m and above, 1.5% of the net purchase price, dedicated to off-market properties. In both cases, nothing is due until you have bought.
45 days of search on average, 3 viewings on average instead of more than 40, and a first answer within one working day.
The six steps of your hunt
Everything starts with a thorough conversation: the use of the property, the real budget, the non-negotiable criteria, the calendar. This written framing becomes the roadmap of the hunt, and avoids the months lost viewing beside the point.
A written brief, and a search launched within the week.
We cover the whole market: published listings, and above all what is never displayed anywhere. Our network of 15,000 professional partners surfaces more than 100 properties for us every day before they go on sale, and we approach owners directly when the setting calls for it.
More than 100 off-market properties surfaced every day by the network.
Every lead is verified, visited or analysed for you: commented video, technical sheet, first figures. You only travel for properties that truly match the brief.
3 viewings on average, instead of 40.
The offer is drafted and defended by Home Select, complete file in hand. The negotiation covers the price, but also the conditions, the timelines and the works revealed.
6% obtained on average off the asking price.
Preliminary contract read line by line, surveys, co-ownership rules, charges, easements: every document is checked before you commit. Local points of vigilance, from the coast to the mountains, are in our checklists.
Every document checked before you commit.
We stay by your side through to the signing before the notaire, and after: contractors, formalities, moving. Our work ends when you are settled in, not when the deed is signed.
45 days on average from the brief to the authentic deed.
Discover the method in detail Every step of buying in France
| Searching alone | With Home Select | |
|---|---|---|
| Viewings | 40+ viewings | 3 viewings on average |
| Search duration | 6 months | 45 days on average |
| Your time invested | 150 hours | 15 hours |
Plus a negotiation led for you: 6% obtained on average on the asking price.
What negotiation weighs
Home Select is paid 100% on success: nothing is due until you have bought.
In divided villas, value plays out in the detail: share of charges, façade works voted or postponed, exclusive use of the garden and terraces, rules on the original fences. Two neighbouring properties can thus offer two different lives: the minutes of the general meetings say so before the offer.
The bay is immense and the address is judged on foot: between a villa of the Pins ten minutes from the sand and an apartment of the grande avenue facing the beach, daily life has nothing in common. Check the actual path, the cuts of the Bois d’Amour and the way back in the evening, loaded.
The 1930s stock hides surprises: structure, damp, services, energy. The legal surveys do not suffice on this fabric; a full technical survey, costed by local tradesmen, changes the negotiation and avoids the bad surprise after completion.
A property finder answers within one working day. A first confidential conversation, with no commitment.
06Off-market properties
A share of the finest sales in La Baule completes without ever being listed. The Home Select network of 15,000 professional partners surfaces more than 100 properties every day before publication, and Home Select also approaches owners directly when the setting calls for it.
These properties are not online: they are shown against a written brief, never a listing. Yours begins with a conversation.
Describe your project in La Baule07Fees
Home Select is paid 100% on success: nothing is due until you have bought.
Which offer fits your project?
08Client reviews
Nous à été très très satisfaits des services de Sophie. Elle a été efficace, disponible, et très fine pour sentir précisément nos besoins et envies. Grâce à elle, nous avons réalisé un achat qui nous va, et nous avons trouvé en 3 mois alors que nous cherchions depuis 1 an et demi. Un très très grand merci et nous vous la recommandons chaleureusement !
Mélanie B. Trouvé en 3 mois après 18 mois seuls
Basé en province, l’accompagnement pour ma recherche d’un appartement a été à la hauteur de mes attentes : écoute, réactivité, disponibilité et tout cela sans pression. Merci Catherine..
François D. Acheteur basé en province
Super expérience avec Home Select. Le professionnalisme, la disponibilité et l’écoute client de Gwenaelle nous ont permis de trouver un appartement en 2 mois. Son accompagnement et ses conseils ont été clés et parfaitement adaptés pour une recherche à l’international depuis Chicago. Nous recommandons vivement ses services.
Stéphanie et Nicolas P. Recherche depuis l’étranger
Google reviews, gathered through fifteen years of searches. 4.8/5 on Google · 1,200+ buyers guided. Client reviews
09Your project
The questions common to all our cities (purchase costs, remote search, choosing your finder) are gathered on one page: all our frequently asked questions.
Because the local market has its own rules. A villa market that cannot grow: whole houses are rare and often trade before any listing. A property finder works for you alone, on the buyer’s side: daily monitoring, access to off-market sales, strict shortlisting and negotiation. Since 2011, Home Select has run more than 1,200 searches with this method, rated 4.8/5 on Google.
Based on actual recorded sales (DVF / DGFiP via data.gouv.fr, April 2026 release, 2025 sales), the median price in La Baule stands at €6,300/m² for an apartment and €5,400/m² for a house. Across the sectors of our survey, the median ranges from €3,000/m² (Saint-André-des-Eaux et Besné) to €4,700/m² (Le Pouliguen et Batz-sur-Mer). These medians are market benchmarks, not an appraisal: the address, the floor, the condition and scarcity make the final price.
In 2025, 2 rooms traded at a median of €6,100/m², on a median surface of 44 sqm (DVF / DGFiP via data.gouv.fr, April 2026 release, 2025 sales). A median home of the bracket changes hands around €268,000; condition, floor and address then make the rest of the price.
Both markets exist, and they are not bought the same way. The whole house, rare, is won through monitoring and networks. The garden ground floor of a villa gives the use of a villa without the full upkeep: provided the charges and the rules of use of the co-ownership are read first.
Yes: La Baule-Escoublac remains the core of the perimeter, Pornichet extends the bay to the west, and the watch reaches Guérande and the peninsula, ten minutes down the road. These are different markets, worked through different networks: the Baule villa on one side, the coast and the Guérande country on the other.
In 2025, 634 sales were recorded in La Baule: enough to choose from, never enough for the finest addresses. After +8% since 2021, the past year pauses (-3%): room to negotiate, no reason to worry.
Our searches complete in 45 days on average, with 3 viewings on the client side instead of 40 and about fifteen hours of your time. In La Baule, the exact calendar depends on how rare the target property is: it is framed at the brief, then held.
Through the network and direct approach: Home Select’s 15,000 professional partners surface more than 100 properties every day before they go on sale, and Home Select also contacts owners when the setting calls for it. In La Baule, the monitoring starts with two sectors: La Baule-les-Pins, then the town centre and its grande avenue. That is often where the unfindable property is.
Because the commune moved: Escoublac was the original borough, and the sand swallowed it; the church marks that vanished centre, and the resort was built afterwards, facing the bay. For a buyer, this past has one concrete consequence: Escoublac and the Bois d’Amour are La Baule’s reserve, with villas to renovate, larger gardens and a walk to the sand to be checked street by street.
La Baule-les-Pins for the original villas under the pines, the centre and the grande avenue for life on foot and apartments, Océan and the west side for the compromise between bay and quiet, Escoublac and the Bois d’Amour to renovate and enter the market: four different uses within one commune.
Co-ownerships born from divided villas, the condition of the 1930s fabric, summer parking and the real walk to the sand. None of these reads properly on a listing: they are checked on the ground, minutes and cadastre in hand, before the offer.
Yes, and that sets it apart from purely summer resorts: about sixteen thousand residents, the shops of the grande avenue, the racecourse, tennis, golf, and Guérande ten minutes away. The resort works off-season, which matters both for settling in and for managing a house.
A very largely Parisian clientele, three hours away by TGV, regional buyers from around Nantes, and families from the Guérande country. Whole houses often go between insiders; divisions of villas, by contrast, come back to the market more regularly.
Home Select, a property finder in La Baule, charges 2.5% of the net purchase price (minimum €10,000 incl. VAT) on the Exclusive offer, or 1.5% on the Confidential offer for projects of €2m and above. Home Select is paid on success only: nothing is due until you have bought.
What happens next
A first confidential conversation, with no commitment. A property finder answers within one working day.
It takes 1 minute.
Or call us directly on 01 78 76 78 10
Atlantic Coast
One maison, one method, the same fees: the search does not stop at the limits of La Baule. Many projects play out over two or three towns, and the brief allows for it from the first conversation.
Charente-Maritime Royan €3,900/m² The centre and the Grande-Conche · Pontaillac and its casino 
Gironde Bordeaux €4,100/m² Triangle d’Or and Jardin Public · Les Chartrons 
Gironde Arcachon €7,400/m² La Ville d’Hiver · The seafront and the centre Property finder in Royan Property finder in Bordeaux Property finder in Arcachon
Every city where we hunt on the Atlantic Coast: Property finder in Bordeaux Property finder in Arcachon Property finder on the Cap Ferret Property finder in La Rochelle Property finder on the île de Ré Property finder in Royan
Whole area: property finder on the Atlantic Coast
Your search covers La Baule and Royan? One mandate, one brief, and both markets compared on the spot.
Describe your project across both townsNot yet chosen your town on the Atlantic Coast? The brief starts from the area and narrows down with you, viewing after viewing.
Describe your project across the whole areaPrefer another channel? Call us on 01 78 76 78 10, write to us on WhatsApp or choose the time of our first conversation.
Cannot find your city?
Type it in: we hunt wherever your project takes you, and we answer within one working day.
Your project in La Baule
Tell us what you are looking for
A first confidential conversation, with no commitment: how the property will be used, the real budget, the non-negotiable criteria, the timing. The search starts there.
Or call us on 01 78 76 78 10
A property finder answers within one working day. A first confidential conversation, with no commitment.
